Berkley

Camo saltwater sandworm lure. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish.

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

New penny saltwater shrimp lure. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish.

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its...

Pearl saltwater swimming mullet lure. Offers a great alternative to live bait. The bait is soaked in powerful attractant to catch more fish. Put the bait back in the bucket to re-charge its...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its...

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The weighted Swimbait hook keeps all your Swimbaits secure and running straight. Each hook features a weight and center...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish.

Berkley PowerBait makes novice anglers good and good anglers great. Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. With...

Berkley Trilene clear monofilament fishing line. Strong and smooth, this improved formula has 20% greater knot strength and over 50% greater wet strength. 50% more manageable than average nylon...

Berkley PowerBait makes novice anglers good and good anglers great. Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...